Hi, I'm
Jacob Peistrup
DIRECTOR OF CONTENT & MEDIA
Meet Jacob
A quick introduction to who I am and what I do.
1,500,000+
YouTube Views Generated
90+
Guides & Articles Published
200+
YouTube videos made
My Background
Education & Early Career
I attended MICDS for all 4 years of high school in Ladue, MO. After I graduated, I moved to Boston, MA, where I attended Northeastern University and received a bachelor's degree in business administration. I hold a broker-salesperson real estate license in Missouri, and I'm a Part 107 drone pilot.
Finding Real Estate
I used to watch people like Ryan Serhant and Graham Stephan on YouTube, and I was always fascinated by them. They sparked my interest in real estate. I joined the on-campus real estate club when I went to college, and I was immediately hooked. I wanted to take the video marketing approach to St. Louis real estate, and that's exactly what I did the moment I got my real estate license!
Building Living St. Louis
In 2020, I launched Living St. Louis as a YouTube channel focused on neighborhood guides, honest market insights, and all the little tips and tricks I learned from selling real estate that I wanted to share with my audience. Today, it's grown into a full content platform that reaches hundreds of thousands of people exploring St. Louis real estate.
Behind the scenes at Living St. Louis
My Background
I don’t just make content about St. Louis, I live it. Here’s what life looks like for me.
Exploring new spots around town with the Gateway team!
I’m based in Chesterfield, in the heart of West County. It’s the perfect middle ground for me because I drive into St. Louis City just as often as I commute into St. Charles County.
On weekends, you might find me walking through Forest Park, checking out a new restaurant in The Grove, or driving through new construction neighborhoods I’m researching for an upcoming video.
St. Louis has this incredible mix of historic architecture, welcoming suburbs, and a genuine community feel that’s hard to find elsewhere.
Beyond Work
When I’m not creating content, here’s what matters most to me.
Family & Relationships
Family keeps me grounded. Real estate moves fast, content never stops, and markets change, but staying present with the people around me matters more than any deal. My mom, brother, and boyfriend are the most important people in my life. I'm also a dog uncle to my brother's Bernese Mountain Dog, Everest!
My Hobbies
Outside of real estate, I’m a licensed drone pilot, a gym regular (my trainer Cory pushes me hard), and someone who genuinely loves exploring St. Louis... Whether that’s new restaurants, pop-up bars, or neighborhoods most people overlook. Work is also my hobby, even when I'm not in the office. I stay deeply involved in marketing peer group like Rankability Academy and learning from people like Nathan Gotch, which shapes how I think about content marketing and SEO.
What I Believe
Everything I create is built on these core principles.
Honesty First
Honest content over sales pitches.
Respect Your Time
Easy-to-understand content that respects your time.
Data + Local
Data-driven insights paired with local knowledge.
Transparency
Trust is earned, not given. Transparency is a must.
My Favorite Creations
Out of all the videos I’ve made for Living St. Louis, these are my favorites.
Living St. Louis
Gateway Realty Group
2026: The Great Real Estate Reset in St. Louis? Housing Market Predictions
Living St. Louis
What to Know About Living in St. Charles, MO - Things to Do and See
Living St. Louis
FULL TOUR: Wildhorse Village in Chesterfield, MO
Living St. Louis
How to Buy a House Before Selling Your Old House
Living St. Louis
10 MOST Expensive Suburbs of St. Louis, MO (2025 Rankings)
Living St. Louis
Why St. Louis Is One of the Top Luxury Housing Markets in America
Living St. Louis
Ready to Make Your Next Move?
We’d love to help. We’re here to help you find your way home.