Selling a Luxury Home in St. Louis Takes a Different Playbook.
Fewer buyers, higher expectations, and most of them are not in St. Louis. We have listed and closed homes from $1 million to over $3 million and know how to captivate discerning buyers.
Free, and no obligation to list.
Some luxury homes we've sold
Sold for $3,000,000
17011 Kennedy Crossing Court
Wildwood·Off market, at list
Sold for $2,179,000
1357 Schwede Road
Wentzville·Contract in 36 days
Sold for $1,500,000
130 Foristell Ridge Court
Foristell·Above list, in 1 day
Sold for $1,500,000
2820 Estates Court
Lake St. Louis·Contract in 4 days
Sold for $1,365,000
28 Berkshire Drive
St. Louis·Above list, in 1 day
Sold for $1,260,000
27 Holloway Drive
Lake St. Louis·Contract in 20 days
Sold for $1,175,000
14 Harbor Point Court
Lake St. Louis·At full list price
Sold for $1,175,000
2 Windsurfer Court
Lake St. Louis·Contract in 10 days
Sold for $3,000,000
17011 Kennedy Crossing Court
Wildwood·Off market, at list
Sold for $2,179,000
1357 Schwede Road
Wentzville·Contract in 36 days
Sold for $1,500,000
130 Foristell Ridge Court
Foristell·Above list, in 1 day
Sold for $1,500,000
2820 Estates Court
Lake St. Louis·Contract in 4 days
Sold for $1,365,000
28 Berkshire Drive
St. Louis·Above list, in 1 day
Sold for $1,260,000
27 Holloway Drive
Lake St. Louis·Contract in 20 days
Sold for $1,175,000
14 Harbor Point Court
Lake St. Louis·At full list price
Sold for $1,175,000
2 Windsurfer Court
Lake St. Louis·Contract in 10 days
Reviews from Sellers Who Trusted Us
★★★★★170+ five-star reviews
I’ve worked with Kellie on multiple real estate transactions, both buying and selling and every single one has been absolutely flawless. She’s handled everything with such professionalism and care, even going above and beyond when septic repairs and other challenges came up. Kellie’s communication is outstanding; she kept me informed every step of the way and was always quick to respond. Her marketing plan for selling my homes was truly impressive and strategic, and her approach when helping me make or evaluate offers was smart, calculated, and effective. Beyond being an incredible realtor, Kellie is a true friend who genuinely has my best interests at heart. I couldn’t imagine working with anyone else for my real estate needs!
Paul Davidson
We had an exceptional experience using Gateway Realty Group to both sell our home and purchase our next one. From start to finish, the entire process was handled with professionalism, care, and expertise. Our home sold in just 2 days on the market for $10,000 over list price, which speaks volumes about the team’s strategic and modern approach to marketing. We were incredibly impressed with the listing marketing, it was thoughtful, well-executed, and truly showcased our home in the best possible way. Our agent was extremely professional, knowledgeable, and a pleasure to work with. Communication was constant and clear throughout every step, which made the process feel seamless and stress-free. On the buying side, our Gateway agent helped us find the perfect home off-market, allowing us to avoid competing with other buyers or bidding over asking price. It was such a smooth transition from selling to buying. We truly loved working with the entire Gateway Realty Group team. They provided so many helpful resources not only during our move, but even after we were settled in our new home. Their support, guidance, and attention to detail went above and beyond our expectations. We highly recommend Gateway Realty Group to anyone looking for a professional, results-driven, and supportive real estate team.
Aaron Wilhelms
We've worked with gateway realty group multiple times to buy, sell, and build. They are the absolute best at what they do. They have provided exceptional service every step of the way, and their negotiation, client service, and real estate expertise is absolutely unmatched. My family and I love keeping in touch at their annual client parties and community events, and they are the only real estate team we plan on working with going forward.
K L.
We Are on It.
Someone from our team will reach out within one business day.
As seen on
The People Who Will Sell It
We sell across the St. Louis region at every price point, and we have handled the top of it. Every one of our agents is a Designated Luxury Collection Specialist, earned through our brokerage, Berkshire Hathaway HomeServices Luxury Collection. That matters on a house like yours, because the buyer is rarely local and the marketing has to match the price point.
What Changes at This Price
It is not a bigger version of a normal sale. The buyer is different, the marketing is more complex, and the mistakes cost more.
- 01
A Smaller Buyer Pool
A higher price point means fewer buyers. We are not marketing to everyone. We are marketing to the few people who can actually buy your house, which means every photo, every showing, and every detail has to be meticulous.
- 02
Higher Expectations
Buyers at this level expect quality in the finishes and in the process. Every room should feel intentional from the moment they walk in. Anything unfinished reads as a discount they are owed.
- 03
Buyers Come From Everywhere
Our luxury buyers have come from other states and even internationally. Marketing that only reaches local St. Louis buyers misses a majority of the people who are shopping for an estate like yours.
- 04
Distinctive Features Need Real Attention
A wine cellar, acreage, a guest suite, custom sound, a gated entrance. These are not bullet points. Each one is a reason somebody pays more, and each one has to be shown that way.
- 05
It Can Take Longer
Fewer buyers can mean more time on market, and a luxury buyer will wait out a price they think is wrong. Marketing and negotiations can take longer at this price and sometimes involve more parties like financial advisors, tax consultants, and attorneys. Higher days on market don't always mean you're overpriced; it just means the marketing needs time to reach the right buyer at the right time.
- 06
Negotiations Are More Involved
Buyers at this level have financial advisors and more parties to consult them on the sale. Inspections are more involved on larger homes, requests are more specific, and you want a listing agent who has done this many times before.
How We Market a Luxury Home
The goal is not more eyes. It is the right eyes, and enough of them to create interest.
Photography and Video That Match the House
Magazine-quality stills, aerial video, twilight shots and a 3D walkthrough. A luxury buyer scrolling at midnight decides in about three seconds whether to keep looking.
A Channel Buyers Already Watch
Our Living St. Louis videos reach around 38,000 views a month. That is an audience of people already deciding where to live here, and it is how buyers have found our listings before those listings hit the open market.
Private Showings and Invitation Events
Some sellers want the whole market. Some want six qualified people and no sign in the yard. Both work, and we will tell you which one your house is better suited to. We host broker-only events and private showings for well-connected individuals.
A Network, Not a Portal
Relocation contacts, out-of-town executives, and the agents who work this price point. The buyer for a house like yours is often already known to somebody, and finding them is faster than waiting for them.
What We Know About the Top of This Market
We cover the luxury end of St. Louis on our own channel, which is part of how buyers for houses like yours find us in the first place.
Living St. Louis
Gateway Realty Group
21 minutes, 28 secondsThe St. Louis Luxury Real Estate Market JUST Hit a Turning Point
Living St. Louis · 1.5K views · 5 months ago
28 minutes, 50 secondsHow to Sell an Expensive Home in St. Louis (What Most People Miss)
Living St. Louis · 770 views · 7 months ago
What’s Included
We customize your plan based on your home and market timing. We’re here to give you top-notch service every step of the way.
- Staging strategy & listing prep
- Off-market promotion
- Pro photography & drone
- MLS launch
- Social ads
- Brokerage site feature
- Neighborhood mailers
- Targeted lifestyle marketing
- Network of contractors & handymen
- Expert negotiation
- As-is negotiation for fixer-uppers
- Zillow Showcase listing
- Targeted email to agent network
- Open house strategy
- Print materials
- Video walkthroughs
Our Process: From Listed to Sold
Consultation & Agreement
We discuss your goals, timeline, needs, commission structure, and whether an on-market or off-market sale fits your situation.
Home Assessment & Pricing
We review your home's condition, pull comps, and develop your pricing strategy so you stand out in the local market.
Prepare & Stage
Declutter, clean, handle light repairs, and stage for maximum appeal. If your home needs major repairs, we'll show you the easy way to handle it.
★★★★★“They used all the available resources to get top dollar for our home, and negotiated the best price for the one we bought.”
Sheila C
Getting the Price Right on Day One
Our goal is to make your home the best-looking house in its price tier. That’s the whole game. Price too high and the house sits. A house that sits sells for less than one priced right from the start, and no amount of marketing afterward buys back those first few weeks on the market.
- A price built from recent comparable sales, not an automated estimate
- Well-researched price analysis for homes that are unique and fully custom
- An honest number even when it is lower than you hoped
- A negotiation plan for every scenario that might play out
Still Deciding? Let's Talk it Through.
No obligation to list with us. Tell us about the house, and we will tell you what it could sell for.
(636) 626-0753Call or text, 7 days a week. Prefer to write it down? .
Gateway Realty Group, 950 Caledonia Dr, O’Fallon, MO 63368. Brokered by BHHS Select Properties. Figures in the comparison above cover our own closings from August 2023 through August 2026.
Selling a Luxury Home in St. Louis
What counts as a luxury home in St. Louis?
There is no official line, and it varies by area. Typically we consider “luxury” to be a home that is 3x the median sale price of the area it’s in. In practice, the marketing changes somewhere around a million dollars, because that is where the buyer pool narrows and starts coming from outside the region.
How long will it take to sell?
It varies more than it does lower down the market, and days on market are less indicative of how well-priced you are. Some of our high-end listings went under contract in a day or two. Others took months to reach a buyer who wasn’t even looking to buy initially. The difference is almost always about how far the marketing reached the right people.
Should I sell privately instead of listing publicly?
It comes down to personal preference. A quiet sale protects privacy and can suit an occupied house with children or staff in it. It also removes the exposure and competition that pushes a price up on the open market. Our largest sale was off-market and closed at full list, so it can work. It is a trade, not a shortcut.
Do I need to renovate before listing?
Usually less than you think. At this level, buyers are paying for the things you cannot change, like the lot, the architecture, and the finish quality that is already there. We would rather spend your money on presentation than on a kitchen a buyer may rip out after closing.
Will you use my house in your marketing?
Only how you want. Some sellers want the video, the aerials and the social reach pointed at their house. Others want none of it public. Tell us which before we shoot anything, and we will build the luxury marketing plan around that.
What if my home does not sell?
Then something was wrong with the price, the presentation, or the reach, and all three are ours to fix. We would rather have that conversation in week 3 than in month 4, and we will bring you the showing feedback to back it up.
What areas do you sell houses in?
We sell homes across the Missouri side of the Greater St. Louis region. Here are the main areas we serve:
St. Louis City: Central West End, Downtown, Downtown West, Midtown, Forest Park Southeast, The Grove, Shaw, Tower Grove South, Tower Grove East, Soulard, Lafayette Square, Benton Park, Fox Park, The Hill, Dogtown, St. Louis Hills, Southampton, Princeton Heights, Holly Hills and Carondelet.
St. Louis County: Clayton, University City, Richmond Heights, Maplewood, Brentwood, Rock Hill, Warson Woods, Olivette, Ladue, Frontenac, Creve Coeur, Maryland Heights, Kirkwood, Webster Groves, Des Peres, Town and Country, Manchester, Ballwin, Ellisville, Chesterfield, Wildwood, Valley Park, Fenton and Eureka.
St. Charles County: St. Charles, St. Peters, O'Fallon, Lake St. Louis, Cottleville, Dardenne Prairie, Wentzville, Weldon Spring, New Melle, Augusta, Defiance, Foristell, St. Paul, Portage Des Sioux, West Alton, Flint Hill and the surrounding unincorporated communities.
Other surrounding counties: Arnold, Festus, Pevely, High Ridge, Hillsboro and Imperial in Jefferson County; Troy, Moscow Mills, Winfield and Elsberry in Lincoln County; Warrenton, Wright City, Foristell and Marthasville in Warren County; and Washington, Union, Pacific, St. Clair and Sullivan in Franklin County.
That list is not a boundary. If your town is nearby and not named here, send us the address and we will tell you whether we are the right team for it.
We Are on It.
Someone from our team will reach out within one business day.